Tag Archives: Mert Alas

F/W2016 Campaigns: Dior Homme, DSquared2, Prada

Summer is in full swing but teasers for the coming Fall season are popping up.  Brought to us are F/W2016 campaigns from Prada, Dior Homme and DSquared2:



A$AP Rocky (photographed by Willy Vanderperre)


Dylan Roques  (photographed by Willy Vanderperre)


Larry Clark (photographed by Willy Vanderperre)



Rod Paradot (photographed by Willy Vanderperre)




Chun Soot, Filip Hrivnak, and Victor Perr (photographed by Mert Alas and Marcus Piggott)




Eddie Redmayne (photographed by Craig McDean)


Eddie Redmayne (photographed by Craig McDean)


Eddie Redmayne (photographed by Craig McDean)


Eddie Redmayne (photographed by Craig McDean)


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Filed under Campaigns, Celebrities, Models, Uncategorized

Set The Scene

A story can take on certain tone depending on the way it is colored.  This can make a negative situation turn positive, influence a new initiative or even turn efforts to work in your favor.

We are presented with two Spring/Summer 2015 campaigns that certainly takes color to luxurious and heightened- albeit slightly relaxed standards of decadence.  Whether it’s a nod to a past decade or embracing the merging of urban and modern concepts, we understand that for a new season to turn into its full glory, a certain appeal of hues is necessary for a theory to be well received.
How far we have come is quite evident.  Hearing the word “luxury” would usually elicit a picture of high powered structure with a non-conforming quality of rareness that was so palpable, yet far away like a fleeting dream.  Now, we see that the standard of luxury has taken on a form of its own over the years.  Still original, but more inclusive of reality.
Staying true to their existence, both of these campaigns represent the brands in a fresh light leaving behind the bells and whistles of scenery and props.  Letting the clothes speak for themselves, the voice of the season can be clearly heard: the foundation is all that matters.  It is from there on which everything else is built.  No matter how much the world may change, some things will always remain the same only to prove that originality can never be compromised.
Level37- Staying Power
 Alessio Pozzi and Miroslav Cech styled by David Bradshaw and photographed by Mert & Marcus

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Color Theory

Salvatore Ferragamo brings us a burst of color with their Spring/Summer 2014 campaign.  None other than Sean O’Pry graces us with his charm and masculine look to balance out the vibrancy of the executed concept.


A combination of suit and sport, the overall theme we’ve been seeing lately in menswear, is turned about with a fresh and calming and palette.  With a lead like this we are sure to see a following to the set standard.

Level37- Look Alive






Sean O’Pry for Salvatore Ferragamo’s SS14 campaign photographed by Mert Alas and Marcus Piggott.  Hair by Stylist Garren. Beauty by Artist Yadim


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Filed under Accessories, Apparel, Campaigns, Grooming, Models, Photographers, Stylists

Above and Beyond

Going over the top doesn’t have to be a bad thing. If anything at all, it is but a normal way of living and getting ahead. 

Here we see a couple of shots from Versace’s Fall/ Winter campaign.  Mert & Marcus of course were the gents behind the lens making Matt Trethe and Travis Smith the center of focus.  Against a clean slate, we are allowed to see the details that may have otherwise been lost or unappreciated.  As all goes, having the right attitude while donning the threads is all that matters.

Level37- Confidence Is Key



Matt Trethe and Travis Smith photographed by Mert Alas and Marcus Piggott for Versace Fall/Winter 2013 campaign.

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Hard Class

The tough guy.  It’s a personality we have all wanted to emulate at some point in our lives.  We then come to realize that it’s not so much an act.  It’s actually a genuine way of being in mannerisms, speech, and overall aura.  This is what makes such a male so desirable that everyone else looks like a button to pinch.

You don’t have to be all leather and denim.  You can bring in some smart sense with specs that make you more than sight-worthy or suits that show you know how to take care of business.

Here and now, it’s all about real and gritty attitude.

Level37- Fail Safe






DSquared2 F/W 2012 Campaign photographed by Mert Alas and Marcus Piggott.

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