Category Archives: Underwear

High Light: Bshi

“Barely Naked, Confident Enough.”   These are the words behind the men’s underwear and swimwear brand Bshi.


Based out the state of Sonora in Mexico, Bshiwas inspired by the Sea of Cortes and the Seri tribe.  Taking from this inspiration, Bshi was born to provide variety and comfort to men looking for a unique option.

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Presented here is Bshi’s first campaign for their line.  Shot on the Bahi de Kino and Punta Chueca beaches in Sonora by Memo Cota, model Rodrigo Sahagun captures the relaxed vibe which emanates from the spirit of the brand.   See more:


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Filed under Campaigns, High Light, Models, Photographers, Swimwear, Underwear

High Light: Garçon Model


Luxury. Elegance. Style.  These are the words used to describe the underwear by Garçon Model.  If you’ve been paying attention, this is one company that has been hitting all the right points on the radar.



Adhering to classic designs with their sport trunks, boxers, and briefs; Garçon Model offers a range of designs without an overwhelming variety.  This perfect balance gives you the opportunity to obtain a luxury product and casts away the feeling that you may not have chosen what you actually wanted.

A name that you will be proud to wear and show off, Garçon Model has set a clear vision of leadership.  With the knowledge that looking good on the outside only has a true impact if the layers underneath look good as well, Garçon Model is sure to become synonymous with quality luxury, if not already achieved.  See more: Garçon Model

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Underneath It All

We know there are thousands of choices to choose from all promising the best comfort and fit.  Generally, the best fit for comfort and support are trunks or boxer briefs.

These are styles that provide maximum support whether you’re active every second or just every few hours.  Most guys go for trunks because of its maximized support tecnology.  Bear in mind that from one brand to the next, some may come shorter or are classified as “low-rise”, making for a tighter fit.  If one prefers more leg coverage, the standard boxer brief is the best way to go and is comfortable for all body types.

And it’s okay to have a little personality.  Colors and design only add more intrigue.  This is  definitely popular during the summer season.  Be interesting based on your basics alone.

Level37 has chosen a few brands that are sure to deliver.

Level37- Start At The Beginning





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Work Of Art

If there is anyone that exudes perfection of male architecture, poise and physique, David Beckham is a top choice.  He is now bringing this expertise to his premier bodywear collection in collaboration with H&M.

Classic and raw design pays homage to the modern gent who hasn’t forgotten his roots.  The attention to what goes on first determines the effect of a lasting impression.

Level37-  What Lies Beneath

David Beckham- H&M Bodywear

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Filed under Apparel, Collections, Underwear