Category Archives: Swimwear

Swim Fan


A warm late night and a cool blue pool.   These are the main ingredients for  a relaxing evening.  What makes it luxurious is the attention to fashion.  Even when one is stripped down to just a  pair of swim shorts, a statement of individuality is still necessary.

An extra layer for swim, though it seems the opposite of the right idea, can sometimes bring forth a new character or attitude.  In the end, the point of it all is being able to do whatever it is you want.  It’s your night and the water feels nice.

Level37- Jump In













Danny Schwarz photographed by Hong Jang Hyun for GQ Style Korea.


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Filed under Apparel, Editorials, Models, Photographers, Swimwear

High Light: Bshi

“Barely Naked, Confident Enough.”   These are the words behind the men’s underwear and swimwear brand Bshi.


Based out the state of Sonora in Mexico, Bshiwas inspired by the Sea of Cortes and the Seri tribe.  Taking from this inspiration, Bshi was born to provide variety and comfort to men looking for a unique option.

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Presented here is Bshi’s first campaign for their line.  Shot on the Bahi de Kino and Punta Chueca beaches in Sonora by Memo Cota, model Rodrigo Sahagun captures the relaxed vibe which emanates from the spirit of the brand.   See more:

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Filed under Campaigns, High Light, Models, Photographers, Swimwear, Underwear


Parke and Ronen presents their Spring/Summer 2013 Collection with Torben King as the main face of the season.   Adhering to their usual natural flair of Italian luxury with a certain urban vibe,we are given a chance to explore the different sides of summer.

Of course there are the pops of vibrant color to consider, but contrast is also taken to a new height in an orderly manner.  We see deeper tones of blue making a statement that no color should be left behind in the warmer weather.  Stripes, a mainstay of swimwear and a comeback for menswear, is  turned about towards a calmer side.  We are allowed to see a merging of design and art that doesn’t result in a product that is neither too loud nor underwhelming.  A modern update that keeps interest at a peak gives this collection a sense of value that is inspirational and true.

Level37- A Step Up












Torben King photographed by Justin Violini for Parke & Ronen S/S 2013 Collection.



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Filed under Apparel, Collections, Models, Photographers, Swimwear

Burn Notice

There’s a word going around town about you.  But it’s all good notes.   You keep it fresh without a sight of a dull moment in the heat of Summer.

Poolside perfection has been brought to a new level with swimwear from designers like Paul Smith, DSquared2, and Versace.  This editorial only proves that less can make more of a bold statement.  Just pair it with your favorite shades and you’re done.

Level37- Good Look








Mark Wright photographed by Tom Van Schelven for Esquire (UK).


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Filed under Accessories, Editorials, Models, Photographers, Swimwear