Category Archives: High Light

High Light: Bshi

“Barely Naked, Confident Enough.”   These are the words behind the men’s underwear and swimwear brand Bshi.


Based out the state of Sonora in Mexico, Bshiwas inspired by the Sea of Cortes and the Seri tribe.  Taking from this inspiration, Bshi was born to provide variety and comfort to men looking for a unique option.

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Presented here is Bshi’s first campaign for their line.  Shot on the Bahi de Kino and Punta Chueca beaches in Sonora by Memo Cota, model Rodrigo Sahagun captures the relaxed vibe which emanates from the spirit of the brand.   See more:


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Filed under Campaigns, High Light, Models, Photographers, Swimwear, Underwear

High Light: Garçon Model


Luxury. Elegance. Style.  These are the words used to describe the underwear by Garçon Model.  If you’ve been paying attention, this is one company that has been hitting all the right points on the radar.



Adhering to classic designs with their sport trunks, boxers, and briefs; Garçon Model offers a range of designs without an overwhelming variety.  This perfect balance gives you the opportunity to obtain a luxury product and casts away the feeling that you may not have chosen what you actually wanted.

A name that you will be proud to wear and show off, Garçon Model has set a clear vision of leadership.  With the knowledge that looking good on the outside only has a true impact if the layers underneath look good as well, Garçon Model is sure to become synonymous with quality luxury, if not already achieved.  See more: Garçon Model

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Filed under High Light, Underwear

High Light: What Did You Expect?

People only fear what they do not understand and more often than not, many choose to remain in the comfortable glow of the safe and familiar.  Here, is a brand that forces us to really take a look into what is considered mysterious, whether it be due to controversy or cases that never have an explained meaning or reality.

With designs that come in sporty and casual styles, What Did You Expect? Clothing brings a subject that isn’t mainstream conversation to the forefront. Integrating such ease of wear brings subjects to ponder and discuss to a tangible and down-to-earth level.

When you begin to see doors open towards a new path of understanding and a turn of events that may not have been options in the past, instead of questioning why, the best answer may be WDYE?

Liberation is Dead.

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Filed under Apparel, High Light