Category Archives: Creative Direction

Take A Chance

We understand the importance of having  certain staples that can effortlessly pull a look together. Some of these may include a pair of sleek trousers, a neutral blazer or a simple trench. As time passes by, it becomes easy to get caught in a style rut that ends up making you look just the same- predictable.

It’s okay to mix it up. In this stroy from August Man, we see prints, silhouette variance, and balance of lightness and deep colour come into play to bring about an unexpected twist of fun. The great thing about this manner of styling is the way it can be easily imagined as wearable without the feeling of going extremely over the borders.

Also letting your accessories take center stage is a magnificent way of making a statement without shouting it too loudly.

Attention to small details with a slight alteration can also make all the difference and transform you into the new man of the moment.

Level37- Front and Center

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Oran Katan, Sacha Legrand, and Konstantin Quandt for August Man.  Photography by Ivan Genasi, styling by Giorgio Ammirabile, and creative direction by Melvin Chan.

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Filed under Accessories, Apparel, Creative Direction, Editorials, Models, Photographers, Stylists

A Sculpted View

Looking out towards the edge of the earth, everything seems to have a definite ending line.  At the same time, everything seems possible and endless.
In this editorial from Fucking Young!, the parallels between human form and the beauty of nature are explored.  A collision of the elements of the world and in style are captured with an artistic impact.  The comparisons presented are reminiscent of sculpture with muted colors and the use of black and white; lending an interpretation that is left for the reviewer to decide.

The molding of all of these things- art, form, style, design, and nature, stretches the borders a little bit further than once believed could be accomplished.

Level37- Intersecting Barriers

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Gabriele Blanda photographed by Leonardo Bornati and styled by Anna Cadeddu for Fucking Young! Online.

Art Director: Luca Imbimbo
Fashion Editor: Daniele Umberto Maria Pellegrinetti
MUA: Ettore Merendino
Photographer Assistant: Veronica Benedetti
Editor Assistant: Simone Rutigliano
Fashion Assistants: Diletta Rossi & Lucrezia Trevisan

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Filed under Creative Direction, Editorials, Grooming, Models, Photographers, Stylists

A New Vision For Man

The creative director of Balenciaga, Demna Gvasalia will head the brands debut menswear show this June during Paris fashion week.

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Demna Gvasalia was announced as Balenciaga’s creative director in the Fall of 2015, his time now split against his own label, Vetements. 
Vetements, a brand whose conceptual meaning is still veiled in a hazy mist for some, has gained much recognition and is welcomed sweetly among fashion authorities and influencers alike.
With this new announcemt, many are curious to see what he will bring to the table, especially when considering his background work (Maison Margiela, Louis Vuitton) and his own personal vision.
All in all, we are sure that whatever is in the works will not disappoint and will be another topic of conversation with several views of interpretation.

Level37- Positive Anticipation

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Filed under Apparel, Collections, Creative Direction

Creative Roundabout

With a constant look on the horizon in a turning world, how can an idea come to its complete fruition?  This is one of the questions that comes to mind when considering the carousel of creative directors in and out of some of fashions most prominent houses.  Hedi Slimane leaving Saint Laurent earlier this month, Raf Simons leaving Dior last fall, and now most recently, Francisco Costa and Italo Zucchelli leaving Calvin Klein (role now to be taken by Raf Simons, perhaps), to name a few.

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Raf Simons  (image via Interview Magazine)

Italo Zucchelli

Italo Zucchelli (image via WWD)

Hedi Slimane

Hedi Slimane (image Via Vogue.com)

francisco-costa

Francisco Costa (image via Vogue.com)

 

Of course we live in a world where change is embraced with a sense of a new and brighter awakening. This is something to look forward to with innovations taking place at a rate that is difficult to keep up with.  However, with so much newness, will we look back from a future point in time and wonder what it all even means?  Will the true roots of a brand rot away with the constant replanting of its product, representation, and influence? Will the Calvin Klein that still holds as much appeal today as it did forty or so years ago have as much instant recognition forty years ahead of us?

Brand recognition isn’t the only concern.  What makes a brand’s products covetable is not only the luxurious quality that comes with it, whether it be in material or aesthetic, but also the air of mystery behind its craftsmanship. We are already seeing a cry to reclaim mystery with designers closing off their shows, instead opting for private exclusive presentations.  Deep in the grain of every product a brand creates is its original story of the birth of their powerhouse.   Every bag, shoe or shirt is created with that story stitched in their fibers.   The fear is that too many changes without any significant periods of a steady direction will lead to a watered down and faded version of the original vision.  The brand is no longer recognizable since it has become a copy of a story that everyone thinks they know- a shadow of many shadows before them.  The story will be forgotten because the first written words of it have been burned by so many others lighting their own torches underneath it.

While these changes may be “what the kids want” in this day and age, it may not be worth the bending of the standards that have been set by fashion’s elite.  Even innovation needs an untainted source of inspiration.

Level37- Change Is Inevitable  

 

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