To be challenged to see things in a different way whether it comes to politics, the arts or fashion is something that we all long for. Not only does it bring about new creative solutions but it causes us to realize that what is the norm can be completely turned on its head in an innovative manner.
Designer Craig Green’s S/S16 campaign is set on the Isle of Sheppey in England, giving us a sense of complete isolation.
We imagine a scene where one is on constant defense against the harsh elements of the earth. Lost. Only able to depend on an occasional helping hand that is still trying to help themselves.
What provides a sense of shelter are the black garments, having a spirit all of their own, which serve as a shield from light and wind. At times, the garments also seem to be held up as a banner, an S.O.S. that won’t ever be answered.
One thing we can be sure of is that when the daylight ends and night begins to fall, the chaos and turmoil will settle and bring about a calm energy-a balance of the norm and the unseen.
Craig Green Spring/Summer 2016 campaign photographed by Amy Gwatkin and styled by Vincent Levy.