“Barely Naked, Confident Enough.” These are the words behind the men’s underwear and swimwear brand Bshi.
Based out the state of Sonora in Mexico, Bshiwas inspired by the Sea of Cortes and the Seri tribe. Taking from this inspiration, Bshi was born to provide variety and comfort to men looking for a unique option.
Presented here is Bshi’s first campaign for their line. Shot on the Bahi de Kino and Punta Chueca beaches in Sonora by Memo Cota, model Rodrigo Sahagun captures the relaxed vibe which emanates from the spirit of the brand. See more: www.bshi.com.mx