Hard Class

The tough guy.  It’s a personality we have all wanted to emulate at some point in our lives.  We then come to realize that it’s not so much an act.  It’s actually a genuine way of being in mannerisms, speech, and overall aura.  This is what makes such a male so desirable that everyone else looks like a button to pinch.

You don’t have to be all leather and denim.  You can bring in some smart sense with specs that make you more than sight-worthy or suits that show you know how to take care of business.

Here and now, it’s all about real and gritty attitude.

Level37- Fail Safe






DSquared2 F/W 2012 Campaign photographed by Mert Alas and Marcus Piggott.


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Filed under Apparel, Campaigns, Photographers

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